International Designers Grace Pakistan Fashion Week London 3

Pakistan Fashion Week London is delighted to announce that Brands Just Pret, one of Asia’s fastest growing designer brands, will be showcasing in PFW3 with four international designers from Pakistan, India and the UAE. Brands Just Pret is a Pakistan-originated brand that started in 2011 and offers women quirky and trendy clothes, shoes, bags and jewellery.

Representing Just Pret, designers Hinash, Ayesha Aejaz, Hasina Khanani and Najwa Imran will be showcasing their collections on the catwalks of Pakistan Fashion Week London 3.

Over 75 designers belong to the Brands Just Pret, showcasing affordable ready-to-wear from Pakistan, India, Nigeria and the UAE. It is one of fastest growing chain of multi-brand stores of Pakistan that caters to the Middle East and Asia. Just Pret has two stores in Karachi, Pakistan and one in Dubai’s Ibn Battuta Mall.

Designer Hasina Khanani

Hasina is the only denim apparel designer in Pakistan. Based in Karachi and Bangkok, she has carved a unique, niche market for herself and her brand. She started designing in 2006 and her inspiration comes from denim, incorporating denim designs in to everyday fashion in Pakistan.

Designer Hinash

Hinash is a brand of Hina Salman, a Lahore based designer, who did her Diploma in Textiles from Lahore’s National College of Arts. Hina has worked as a freelance designer for various labels and has given production design assistance to many couture collections. She has acquired a tantalising taste by exhibiting her collections, which focus on ethnic, classy and even contemporary pret wear.

Designer Najwa Imran

Middle East based designer, Najwa Imran has been working in fashion since 2009. Her collection intertwines both eastern and western elements that allow for a variety of styles. Her label includes a prêt-a-porter ranger, formals and semi-formals. Her collection is ideal for today’s confident woman as well as for women who prefer a more covered style. Her pieces are vibrant and rich in colours, infusing eastern patterns into contemporary fashion. Each piece is unique and produced in limited editions for boutiques.

Designer Ayesha Aejaaz

With international cutting edge silhouettes and Indian heritage embroideries in mind, Ayesha’s clothing has a global appeal. Having a background in textiles and armed oodles of creativity, Ayesha’s foray into the fashion world was a natural step. With a keen eye for cuts, fabrics, colours and embroidery, Ayesha is an absolute perfectionist; her love for clothing and designing has taken her a long way from her start at the tender age of 15.

Source: Pakistan Fashion Week London 3